Corporate marketing: apocalypse, advent and epiphany
نویسندگان
چکیده
منابع مشابه
Corporate identity, corporate branding and corporate marketing
Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...
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ژورنال
عنوان ژورنال: Management Decision
سال: 2009
ISSN: 0025-1747
DOI: 10.1108/00251740910959413